PublicNext: Expanding News Delivery with a Seamless iOS App

Theta Solutions built the iOS app for PublicNext, an Indian news publisher that until then reached only Android users. It was written in Flutter so iOS and Android run from one codebase rather than two, and it carries an in-house advertising system, built in place of Google AdMob, that serves ads inside the news feed.

Platform

iOS

Industry

Media (News Application)

Location

India

Services

Mobile App Development, Custom Ad Integration, UI/UX Design

Published

15 February 2025

Updated 18 August 2026

Project Overview

PublicNext is a news application publisher in India that had an established Android app and no iOS presence. Theta Solutions built its iOS app in Flutter, which brought the two platforms onto a single codebase and removed the need to maintain iOS and Android separately for future releases. The app matches the navigation and real-time news delivery of the Android version, and integrates an in-house advertising mechanism, built to replace a dependency on Google AdMob, that generates revenue from within the feed.

No iOS Presence

PublicNext needed an iOS app to expand their reach to iOS users and mirror the experience offered on their Android platform.

Separate Codebases

Managing two separate codebases (iOS and Android) was not ideal for future updates and maintenance.

Custom Ad Mechanism

They required an in-house ad system similar to Google AdMob, integrated into the app to generate revenue without compromising user experience.

Key Features of the PublicNext iOS News App

Explore the features of the iOS app designed for seamless news delivery, multi-language support, city-wise and category-wise news, and interactive user engagement.

User Management: Admins can track user activity, manage content updates, and monitor app performance through the admin panel.

Ad Management: Control the custom ad mechanism, including ad placements and performance analytics, to optimize revenue generation.

Content Moderation with AI: AI-powered spam detection helps admins automatically flag and remove inappropriate or spammy comments.

iOS App

Developed a high-performance iOS app using Flutter, providing PublicNext with a seamless and scalable platform to reach iOS users. The app integrates real-time news updates, reels features, and a custom ad system for revenue generation.

Technologies and Platforms We Used

Flutter

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Frequently Asked Questions

See the answers to some of our most commonly asked questions below.

By using Flutter, we created a single codebase for both iOS and Android, reducing development and maintenance costs while ensuring consistent user experience across platforms.

The custom ad system is designed to integrate seamlessly with the app, using lightweight, non-intrusive ads similar to Google AdMob. It enhances revenue without disrupting the user experience.

The app is designed to be scalable, allowing future updates and new features to be easily integrated without major overhauls.

The app is built for iOS devices but uses Flutter, which means that the same codebase can support both iOS and Android platforms.

The app is integrated with Firebase for secure authentication and cloud services, ensuring that all user data is encrypted and stored securely.

The system supports a variety of ad formats, including banner ads, interstitial ads, and video ads, allowing flexibility in how ads are displayed to users.

The conclusion

The PublicNext iOS app successfully expanded the platform’s reach, offering a seamless user experience across iOS devices. The unified codebase with Flutter ensures smooth maintenance, while the custom ad mechanism provides a new revenue stream without affecting user experience.

Theta Solutions' foresight in using Flutter has been invaluable. They not only delivered a high-performing iOS app but also set the groundwork for future growth. The custom ad system is seamlessly integrated and has enhanced our revenue without compromising user experience.

Manjunath Rao

Co-Founder & CEO